I’m Dana Fabbro, founder of Signal Paths. Before helping businesses adapt to AI search, I spent over two decades crafting brand positioning, narrative architecture, and messaging for world-class Fortune 500 brands—including Nike, McDonald's, and Charles Schwab. Today, I apply that same elite narrative rigor to the modern AI search landscape.

In an AI-driven world, branding is no longer just about visual aesthetics—it is about data legibility.

I’ve operated as an agile, solo strategist for individual business owners and also as the embedded lead AEO/GEO consultant alongside enterprise web development, IT, and marketing teams. Either way, I bridge the gap between human messaging and AI discovery.

When we work together, you won't get handed off to an account manager or bogged down by agency bloat.

You’ll get direct, founder-led access to diagnostic audits, technical schema strategy, and plain-English copy optimization designed to make your business the clear choice across ChatGPT, Claude, Perplexity, and Gemini.