Services That Help People Find — and Choose — Your Business Online

How discovery works now (and why this matters)

When people look for products, services, or organizations today, they don’t just browse websites. They ask tools like Google Search, Google’s AI results (Gemini), ChatGPT, and Perplexity to point them in the right direction.

These systems actively recommend businesses. They decide which names to mention, which services to suggest, and which organizations to trust. My work makes sure your business is clearly understood and accurately recommended across both familiar search engines and AI-driven discovery tools—so you’re visible wherever people search today.

Clarity for People (and Decision-Makers)

Before search engines or AI can recommend your business, people need to understand it. I help structure your site, content, and pathways so visitors immediately grasp who you are, what you offer, and why you’re the right choice. This reduces confusion, builds trust, and supports real business decisions.

Site Structure & Navigation

How your site is organized determines whether people stay, understand you, or leave confused.

I design clear page structures and pathways so visitors quickly see what you offer, how it fits together, and where to go next—without overwhelm or friction.

How your site is organized determines whether people understand you—or get lost.

  • Clarify how your business is organized
    I map your services, offerings, and programs so visitors immediately understand how everything fits together.

  • Design clear paths for different audiences
    New visitors, returning customers, and decision-makers each need different entry points. I make those paths obvious.

  • Reduce overwhelm and cognitive load
    I simplify menus, subpages, and page layouts so people can focus on making decisions—not decoding your site.

  • Improve homepage flow and first impressions
    Your homepage should orient people in seconds. I structure it so visitors know they’re in the right place right away.

  • Prevent confusion before it costs you leads
    I identify structural issues that quietly push people away and fix them before they hurt trust or conversion.

Content Clarity & Authority

Even strong expertise can get lost if content is dense, vague, or poorly structured.

I reshape your content so it’s easy to read, clearly authoritative, and immediately useful—while still supporting discovery and conversion.

What you say matters—but how it’s written determines whether people trust you.

  • Make your expertise immediately understandable
    I translate complex ideas into clear, confident language that helps people quickly grasp what you do.

  • Structure content for real-world reading behavior
    I create headings and sections that guide scanning eyes and reward deeper reading.

  • Strengthen authority without sounding sales-driven
    Your content demonstrates expertise naturally, without hype, jargon, or pressure tactics.

  • Align messaging across key pages
    I ensure your services, positioning, and language stay consistent wherever people encounter you.

  • Turn clarity into confident next steps
    When content is clear, people know what to do next—and feel good doing it.

Clarity for Search Engines & AI Systems

Behind the scenes, discovery systems rely on structure, signals, and consistency to decide when to recommend you. I optimize how your site is read by Google Search, Gemini, ChatGPT, Claude, and Perplexity—so these systems correctly understand your business, your services, and your expertise.

Machine Readability & Discovery

Even the best expertise can be missed if discovery systems can’t interpret it.

  • Test how discovery systems describe your business
    I run carefully crafted prompts through ChatGPT, Claude, Gemini, Perplexity, and Google Search to see how your business is represented.

  • Identify what machines understand—and what they miss
    I look for gaps, inaccuracies, or confusion in how your services and expertise are described.

  • Structure content so systems can learn from it
    I reshape pages so AI tools and search engines can clearly identify what you do and when to recommend you.

  • Improve how answers are selected and presented
    I organize content so it can be confidently quoted, summarized, or suggested by discovery tools.

  • Align signals across platforms
    I make sure your website and key profiles tell the same story everywhere machines look.

Technical Integrity & Visibility

Behind-the-scenes issues can quietly block visibility without you realizing it.

  • Prevent hidden technical issues that suppress discovery
    I identify structural or technical barriers that stop search engines and AI systems from accessing your content.

  • Protect visibility during site changes or launches
    I advise on safe sequencing so redesigns, migrations, or partial launches don’t damage long-term discoverability.

  • Maintain clarity as your site grows
    I ensure new pages and updates don’t dilute or confuse how your business is understood.

  • Reduce long-term technical debt
    I help you avoid short-term decisions that create costly visibility problems and redundant budget spent, later.

  • Provide calm, plain-language guidance
    You get clear explanations and priorities—without being buried in technical detail.

Bravo Media logo with white text on a dark background

Dana's been an invaluable asset for us at Bravo Media, we've brought him in on everything from crafting RFP's to pitching a commercial spot. He has a high IQ, a super nuanced touch for crafting written pitches and putting him in front of a client to talk about brand positioning is our secret weapon. Call him - whatever you need he'll get it done “

 Tim Donovan, Founder

www.bravomedia.com