I'm Dana Fabbro. Before any of this, I spent over two decades writing and shaping brand messaging for companies like Nike, McDonald's, and Charles Schwab. These days I bring that same care to a newer problem: helping businesses make sense to AI.
Branding used to be mostly about how something looked and felt. Increasingly, it's about whether a machine can find, verify, and repeat the truth of who you are. That's a different skill, and it's the one I focus on now.
I've done this both as a solo consultant for individual business owners, and as the lead AEO strategist on enterprise projects with hundreds of pages. Either way, my job is the same: bridge what's true about your business with what AI needs to see clearly enough to recommend you.
When we work together, you're working directly with me. No account manager, no agency layers.
You'll get plain-English audits, the technical fixes handled quietly in the background, and copy that sounds like you, not like marketing. All aimed at one outcome: making your business the clear, trustworthy answer when someone asks AI who to hire.