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Based in Fairfield, CT · Clients nationwide
About Dana Fabbro
I'm Dana Fabbro. For over two decades I crafted print and media messaging for Fortune 500 brands including Nike, McDonald's, and Capital One.
That work taught me one thing above all: people choose the business that tells its story clearly. That hasn't changed. What's changed is who's listening first. Before a customer ever reaches you, an AI assistant like ChatGPT or Gemini may have already read everything written about your business and decided whether to recommend you.
So now I help businesses tell their story clearly enough for both.
I've done this both as a solo consultant for individual business owners, and as the lead AI search strategist at enterprise scale (large companies with websites of hundreds of pages and many teams involved). Either way, the job is the same: make what's true about your business clear enough, and consistent enough, for AI to recommend you.
- You work directly with me. No account manager, no agency layers.
- Plain-English audits. You see what AI sees, and what to change.
- I make the fixes, too. There's no developer to hire, so you aren't paying once for advice and again for someone to carry it out.
- Words that sound like you, and say something specific. Descriptive language your customers recognize, written so clearly that AI assistants can pull it into an answer and mention you. No generic marketing filler.
Recent work
- Merged two competing websites into one clear identity. A teacher's courses lived on two sites that AI read as two different sources. Now there's one.
- Stopped a costly platform move before it happened. Moving a blog to a separate platform would have split years of built-up authority.
- Prevented a launch that would have tanked search visibility. Got a redesign set up right before it went live, not after.
Want the thinking behind my work? Read how small businesses compete using AI and authenticity, or watch a short clip on telling your real story.
All aimed at one outcome: making your business the clear, trustworthy answer when someone asks AI who to hire.