A Straightforward, Three-Step Process to Get Picked by AI
Working with Signal Paths takes three steps. First, I diagnose how ChatGPT, Gemini, Perplexity, and Google AI see your business today. Then I rewrite your site so it says plainly what you do and who you serve. Finally, I align your listings and profiles everywhere online, and keep an eye on them.
No complex code, no endless meetings, and no technical homework for you to do. Here's what each step looks like.
Diagnose
AI Visibility Audit →I test your current web presence the way a real customer would, asking ChatGPT, Gemini, Perplexity, and Google AI the actual questions your clients might ask. You get a plain-English breakdown of where you're invisible, where you're already getting noticed, and exactly what's holding the rest back.
Build
Website & Content Optimization →I rewrite your core site copy so it says, plainly and specifically, what you do, who you serve, and where. Structured clearly enough that AI can read it, trust it, and quote it back accurately.
Protect
Brand Profile Cleanup & Tracking →AI doesn't just read your homepage, it checks everywhere else you show up too. I align your directories, listings, and profiles so they all agree with each other, then keep an eye on it as things change.
Why it works this way
You'll always understand what's happening
Every update comes with a plain explanation of what changed and why, not a technical report you have to decode.
I do the heavy lifting
You don't manage code, developers, or a project plan. That part is mine.
It's judged by one thing
Whether your business becomes genuinely easier for people, and AI, to understand, trust, and choose.
Who this is for
Any business people might ask AI about
Solo practices, local service companies, and organizations with hundred-page websites all run into the same problem: AI can't recommend what it can't clearly understand and verify. The process is the same at any size. Only the amount of ground to cover changes.
Professional services
Law, finance, consulting, health and wellness, where trust and credentials decide who gets named.
Local and regional businesses
Trades, retail, hospitality, where “near me” questions and accurate listings matter most.
Larger sites and organizations
Many pages, many teams, many profiles to keep consistent. I've done this work at enterprise scale, too.
How long before AI starts recommending my business?
Honestly, it varies. Each AI assistant refreshes what it knows on its own schedule, so some changes show up within weeks and others take longer. What I can promise is that every change makes your business clearer and easier to verify, which is what AI looks for.
Can you guarantee AI will recommend me?
No one can honestly guarantee that, and I'd be wary of anyone who does. What I can do is remove the reasons AI hesitates, then show you before-and-after results on the same customer questions.
Do I have to do all three steps?
No. Some businesses only need the audit. Others need their listings cleaned up more than their website. The free homepage audit usually makes it clear where you should start.
Do I need a new website?
No. In most cases I improve the website you already have: the words, the page structure, and the behind-the-scenes details AI reads.
Will you work with my web developer or platform?
Yes. I can make the changes myself, or hand clean, ready-to-use updates to whoever manages your site. Either way, you're not stuck coordinating it.
How will I know it's working?
I re-run the same customer questions across the same AI assistants and show you what changed, in plain English. You'll see whether you're named, how you're described, and what still needs work.
Related reading
To see why a clear footprint comes first, read how AI builds a picture of your brand, or how I ran the audit on my own site first. Or watch why Google is now your digital spokesperson.
Curious where you'd actually start?
The free homepage audit is the easiest way to find out, no commitment, just an honest look.