I Ran My Own AI Visibility Audit on Myself First. Here's What It Found.

Before I ask a client to trust my audit, I run it on my own business first.

I figured Signal Paths would score well. I wrote the audit, after all. I read fine to people. But an audit isn't checking whether a human likes your site. It's checking whether a machine can make sense of it, and machines trip over things people never notice.

Here's what mine found

1. Thin service pages. A few of my own pages said what I do without saying it clearly enough for AI to quote back. If I can't point ChatGPT to one clear sentence, neither can a client.
2. Video pages with the wrong titles. A couple of my video pages described the wrong clip. Small thing, but it's exactly the kind of mismatch I tell clients AI quietly penalizes.
3. No photo of the person behind the business. AI looks for a real human attached to a real business. I didn't have one up where it mattered.
4. A phone menu that quietly disappeared on mobile. Not an AI problem, a people problem, but a glaring one. If a visitor can't find your number, neither can anything reading your site on their behalf.
5. A font that held up the whole page on mobile. A slow load doesn't tell AI what you do or who you serve, but it does mean fewer people and fewer bots stick around long enough to find out.

I fixed every one of them in a day.

The result

signalpaths.net now scores a perfect 100 on all four of Google's quality measures, on both phone and desktop. It also passes all three of Google's new Agentic Browsing checks, which test how easily an AI agent can navigate a site on its own, something that's quickly becoming as important as how a human navigates it.

One honest caveat

I'd rather tell you this than let the number do the talking.

A slow site loses visitors, and a fast one is easier for Google and AI to read and trust. But plenty of sites score 100 and are still invisible to AI, because speed doesn't tell ChatGPT what you do, who you serve, or why to recommend you over the business down the street. The real gains here came from the clarity work, not the speed work. That's what the audit actually checks for.