Does AI Recommend Your Business? How It Decides

Transcript

What I say in this video

One quick question. When someone asks an AI assistant like Claude or ChatGPT who to hire or where to go, does your business come up? I'm Dana, and I want to show you how that actually works.

More and more people ask an AI assistant instead of searching. That's just a chat tool like ChatGPT, Claude, Perplexity, or Gemini. They don't hand you ten website links. They give you one answer and often a short list of names. If your business is on that list, you get the call. If it isn't, that customer never knew you were there.

Here's the one idea I want you to keep. Think of it as your share of the conversation. Out of every business these assistants could mention in your field, how often do they mention you? Some businesses come up almost every time. Some never do. And that share can change. It goes up when the assistants can clearly find you, trust what they find, and see the same story about you everywhere. It goes down when your information is thin, out of date, or says something different in different places.

So what moves it? Three plain things. One, be clear. Say what you do and who you do it for, in simple words on your own website. Two, be consistent. Your website, your Google profile, and your social pages should all tell the same story. Three, be found in more than one place. Reviews, mentions, articles. The assistants don't only listen to your website.

Here's the good news. You don't need to understand the technical side. I handle all that. It's a handful of fixes in the right places. But until they're done, when a customer asks an AI assistant who to call, you might not be on the list. That's the work I do. I help complete your story so people understand you, and AI assistants can find you.